How belief becomes conviction in your course promos

When you clearly identify the main pain points your prospects have...

And when you make them a promise that your online course offer is the KEY to solving their problem...

The WANT to believe you.

They want you to be right.

But their also skeptical.

The best way to build this "belief" is to provide forms of proof that your offer is the real thing...

That it actually creates the transformation they're looking for.

This pretty obvious.

But...

What's not obvious...

Is how to turn "belief" into "conviction."

You want "conviction"...

Not just "belief."

Why?

Because conviction is deeper.

Conviction defends the naysayers.

Conviction convinces the spouse that his purchase is wise and safe.

Conviction is rock-solid determination.

So, how do you create conviction?

Yes, you need lots of good proof material.

But you need something else to help that proof go down like a spoonful of sugar.

Here's how it works in X steps...

Step 1... Start where the reader is. Find common ground with familiar facts they will readily agree with (this should happen very quickly).

Step 2... Once you've established common ground, you can then introduce "new" facts. "New" proof angles. Don't introduce them too soon.

The more of this proof material you present, the more belief grows.

Step 3... Connect the proof materials to the "emotional" appeal of your offer. The emotional appeal is the transformation you've promised them, that they want, and it came from understanding their pain as well as possible.

You cannot create conviction on proof alone.

It must be clearly connected to the emotional appeal, the desire of the prospect.

Use specifics to make your proof more convincing... but not just numbers... also provide proof about where, when, how, why your course works so well, is so unique, and is the actual path to their greener pastures.

Get more "why" into your ad, and connect it at the hip with the emotional appeal.

Then you will create...

Conviction.

Go forth and do thou likewise.

And if you need some help...

Click the link below so we can chat about your prospects and how to create this conviction.

www.musicofcopywriting.com/services

I can dig into your people, their hearts, your content, and your heart, to help you create this conviction so you can increase conversions.

Because you can't have conversion (in business or in any other form, religious or otherwise) without conviction.

Let's create conviction in your prospects.

Doug